Yomi was a startup company that focuses on connecting Chinese Speakers all over the world virtually through varieties of entertainments.
1. How to connect people with Chinese culture backgrounds or interested in Chinese cultures?
2. How to make the interaction easy, fun and lasting?
1. Connecting with others through topic chat rooms and individual chats.
2. Team up to enjoy online gamings.
3. Create online Karaoke communities.
Connect people from all over the world by providing gaming interactions.
Provide individual or group chatrooms to connect deeper.
Music is a delight way to connect everyone together. It's easier to bond without searching for topics.
Research department has concluded almost all oversea Chinese wanted to expand their circles of friends. The need was in great demand.
1. Younger generations of age below 39 years loved the idea of gaming together
2. Adults of 28+ loved the idea of group chats and karaokes
The original plan was to focus on gaming, karaoke and chatroom functions.
After A/B/C/D testing, most testers prefered Navigation Bar on the bottom.
Most potential users liked to have the navigation bar on the bottom of the page (version D).
Testers liked search bar functions (version B).
voice + typing input
shifted buttons' locations
combine voice + typing inputs
moving bars added
more options next to search
Chinese/English Function
Research department conducted 100+ interviews and thousands of surveys. 92% of potential users would try the platform. Seniors are a bit more reluctant to do so. The female testers (about 63%) did express that they are not so attracted to gaming ideas and wanted more activity choices and gaming choices.
Our next round focus was to add on more activities to promote long term female users.
As a small-scale startup, navigating diverse opinions made decision-making challenging.
To ensure objectivity and efficiency, we based all final decisions on data analysis and testing results.
